It’s never been harder to be Mister Softee. Once, there were more than 2,000 Mister Softee trucks in 38 states during the company’s peak in the 1960s. Now, there are only around 630 Mister ...
Mister Softee is going hard on some copycat ice cream trucks. The New Jersey-based franchise claims that three Big Apple ...
Some of those rivals, according to the New York Post, are even doing their vehicles up in Mister Softee colors and logos, and ...
Follow Ricardo Cruz, one of Mister Softee’s 350 drivers, on a sunny day in the city. The company’s famous jingle is part of a dying tradition of New York noise — from knife grinders and ...
PHILADELPHIA -- It's never been harder to be Mister Softee. Once, there were more than 2,000 Mister Softee trucks in 38 states during the company's peak in the 1960s. Now, there are only around ...
Stefanos Chen, who covers the New York economy, spoke with a food vendor about the rising costs and red tape that threaten his business. By Emmett Lindner Inflation and its rising fuel prices have ...
New York (CNN) — It’s never been harder to be Mister Softee. Once, there were more than 2,000 Mister Softee trucks in 38 states during the company’s peak in the 1960s. Now, there are only ...
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