It's 2024, and a media planner's best friend, and most utilized tool, is still Microsoft Excel? Yes, that is a mind-boggling fact.

In a recent interview at a Financial Times event, Diller cited concerns that companies have to stop believing they are in a ...

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The campaign originally broke in 2006, when Doritos invited fans to to develop their own homemade Super Bowl commercials to win prize money and … Read the whole story ...

Verizon wants the Supreme Court to reverse a decision holding an internet service provider liable for copyright infringement by users. Ad Industry Seeks Veto Of California Bill Mandating Browser ...

Hi John: Thanks for asking. To clarify, no, only 3% of the respondents reduced their digital ad spending in the quarter, and 12.3% remained the same. As the story says, 45% increased spending by ...

TikTok has expanded its third-party measurement partners while providing the latest results from DoubleVerify (DV), Integral Ad Science (IAS) and Zefr. In a blog post, TikTok says DV, IAS and Zefr ...

The partnership is meant to "celebrate Mexican American Apollo's family heritage, [and is] inspired by a homemade recipe passed down for generations," per the announcement. The non-alcoholic beer ...

The state's "Come Experience a State Where Everyone Belongs" campaign is designed to reach LGBTQ+ individuals and families in ...

That's according to a survey from Stagwell's Harris Poll on social media usage by young people who the poll found see more ...