Meditation reshapes the brain by increasing gray matter density in regions responsible for memory and emotional regulation.

Culture deeply influences purchasing decisions, shaping consumer behavior through shared values and norms. From luxury goods ...

Discover how music influences the brain, from boosting memory and regulating emotions to enhancing cognitive function and ...

Eye-tracking glasses are transforming workplace safety procedures by providing real-time, objective data on workers' focus, ...

Loyola University of Chicago business students used iMotions to study gender bias in sports viewership. Their research ...

Suffolk University’s X-Lab at Sawyer Business School, equipped with iMotions’ cutting-edge biosensor research platform, ...

Discover the power of concept testing with biosensors to enhance product launches. Learn how combining qualitative and quantitative methods, along with advanced tools like Voice Analysis, Facial ...

A Customer Journey is a person’s journey from A (entry) to B (purchase or correct information acquisition) on any given website. Understanding your customers’ experiences on your website is crucial ...