Some of those rivals, according to the New York Post, are even doing their vehicles up in Mister Softee colors and logos, and ...

Follow Ricardo Cruz, one of Mister Softee’s 350 drivers, on a sunny day in the city. The company’s famous jingle is part of a dying tradition of New York noise — from knife grinders and ...

Mister Softee is playing hardball. Owners of the iconic ice cream truck franchise want to put the freeze on three rogue ...

Stefanos Chen, who covers the New York economy, spoke with a food vendor about the rising costs and red tape that threaten his business. By Emmett Lindner Inflation and its rising fuel prices have ...

New York (CNN) — It’s never been harder to be Mister Softee. Once, there were more than 2,000 Mister Softee trucks in 38 states during the company’s peak in the 1960s. Now, there are only ...

It’s never been harder to be Mister Softee. Once, there were more than 2,000 Mister Softee trucks in 38 states during the company’s peak in the 1960s. Now, there are only around 630 Mister ...

Mister Softee is going hard on some copycat ice cream trucks. The New Jersey-based franchise claims that three Big Apple operators are trying to trick children by using “imposter” trucks ...

Tests suggested that an updated model looked promising. “Mr. Softee”, as it’s called colloquially, dropped $2.18 to $411.34. Provided Content: Content provided by Baystreet. The Globe and ...

Mister Softee isn’t just one of the best names in the ice cream business — it used to be one of the biggest. But the soft-serve company, which got its start in Philadelphia and is now based in ...