Mister Softee has no tolerance for other ice cream trucks imitating its iconic design, cones and jingle, company officials ...

The New Jersey-based franchise claims that three Big Apple operators are trying to trick children by using "imposter" trucks ...

“Ice cream has become more popular — more stores are doing it. Everybody is getting into the business a little bit.” Mister Softee trucks have been around since 1954, when two ...

Mister Softee is going hard on some copycat ice cream trucks. The New Jersey-based franchise claims that three Big Apple operators are trying to trick children by using “imposter” trucks ...

Mister Softee isn’t just one of the best names in the ice cream business — it used to be one of the biggest. But the soft-serve company, which got its start in Philadelphia and is now based in ...

"Ice cream has become more popular - more stores are doing it. Everybody is getting into the business a little bit." Mister Softee trucks have been around since 1954, when two brothers, James and ...

"Ice cream has become more popular - more stores are doing it. Everybody is getting into the business a little bit." Mister Softee trucks have been around since 1954, when two brothers, James and ...

When it gets hot in New York, ice cream trucks hit the pavement, often competing fiercely for coveted street corners. Follow Ricardo Cruz, one of Mister Softee’s 350 drivers, on a sunny day in ...

By Emmett Lindner Inflation and its rising fuel prices have pushed some ice cream truck owners to the brink. By Christina Morales The spectacle left a dessert desert in the streets and marked a ...

For millions of Baby Boomers and Gen Xers, the lilting jingle tinkling from slow-moving Mister Softee ice cream trucks conjures up nostalgic memories. But the realities the company's dwindling ...

He adds: “Ice cream has become more popular — more stores are doing it. Everybody is getting into the business a little bit.” Mister Softee trucks have been around since 1954, when two ...